Authentic Flower Parade

Scarlett Entertainment & Events offers team building activities and event solutions for incentive trips to Amsterdam.
We are a Destination Management Company covering Amsterdam, The Hague, Rotterdam, and the entirety of Holland.
We organise team building activities and incentive programmes for corporate groups and VIPs, providing experiences and activities unique to the region. 

Connected to our Authentic Flower Park, we present an exclusive annual floral parade of Bollenstreek, where vibrant floats are adorned with bulb flowers such as tulips, daffodils, and hyacinths. This unique parade is perfect for entertaining your VIP group, showcasing incredible sculptured Dutch blooms. Each year, the parade features a different theme, with 2016 highlighting Flowers and Fashion. These stunning floral sculptures are crafted using over 800 varieties of tulips among other bulb flowers. 

Our annual Flower Parade offers your guests a feast of beautiful colors and enticing aromas, featuring twenty large floats and thirty cars richly decorated with vibrant blooms. Millions of flowers and the efforts of hundreds of volunteers create an unforgettable flower parade. These striking floral sculptures provide an unparalleled experience for your exclusive company away day, incentive programme, or group event. A spectacular event, authentic to Holland, delivering the true essence of the region to your guests. 

It’s a great idea to merge viewing the flower parade with a trip to our Authentic Flower Park as the parade passes through its beautiful grounds. The park celebrated its 67th edition as the ‘Golden Age’ theme. Over the past 66 years, it has grown into a world-renowned attraction. A truly unique park, offering an unforgettable experience for your VIP group. 

Practical tips

• Comfortable footwear is recommended for watching the parade and walking around the park
• Waterproofs are highly recommended in case of rain
• Combining the viewing of the flower parade with a visit to our Authentic Flower Park is a great idea
• Roads around the area will be very busy due to the parade, so consider road closures when planning your day
• Ensure you find a good spot along the route for the best views of the spectacular parade

Our Scarlett Event team can arrange luxury coaches, executive fleets, VIP coaches, mini buses, or limousine services to transport your guests from their hotel to our exclusive Flower Parade. 

Not yet booked your group hotel? Our Scarlett Event team is here to help! We partner with the very best in luxury hotel group accommodations in Amsterdam, from boutique hotels to large hotel facilities. 

Hosting a corporate incentive party, gala dinner, or corporate event in Amsterdam? Let our Events team assist in organising your event. We collaborate with the best event venues in Amsterdam, from unique event spaces to traditional Dutch venues, large meeting spaces to VIP luxury party venues in Holland. Our Amsterdam DMC events team can arrange outstanding local entertainment, catering, decor, and transportation.