Authentic Flower Parade

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Scarlett Entertainment & Events provides team building activities and event solutions for incentive trips to Amsterdam.
We're a Destination Management Company covering Amsterdam, The Hague, Rotterdam, and all of Holland.
We organize team-building activities and incentive programs for corporate groups and VIPs to Amsterdam and Holland, delivering experiences and activities unique to the region.

Connected to our Authentic Flower Park, we offer an exclusive annual floral parade of Bollenstreek, where colorful floats are decorated with bulb flowers such as tulips, daffodils, and hyacinths. Our exclusive parade is the perfect event to entertain your VIP group, featuring an array of incredible sculpted Dutch blooms. The parade takes on a different theme each year, with 2016 showcasing Flowers and Fashion. These amazing floral sculptures are made using over 800 varieties of tulips among a variety of bulb flowers.

Our annual Flower Parade will offer your guests a feast of beautiful colors and enticing aromas, with twenty enormous floats and thirty cars richly decorated with vibrant blooms. Millions of flowers and the work of hundreds of volunteers create the most amazing flower parade you will find. The striking floral sculptures provide an unforgettable experience for your exclusive company away day, incentive program, or group event. A spectacular event, authentic to Holland, delivers a true flavor of the region to your guests.

Combining the flower parade with a visit to our Authentic Flower Park is a fantastic idea as the parade passes through the beautiful grounds. The park has seen its 67th edition, celebrated as the 'Golden Age' for its theme. Over the last 66 years, it has grown into a world-famous attraction. A truly unique park, providing an unforgettable experience for your VIP group.

Practical tips

• Comfortable footwear recommended for watching the parade and walking around the park
• Waterproof clothing is highly recommended in case of wet weather
• Combining viewing the flower parade with a visit to our Authentic Flower Park is a great idea
• The roads around the area will be very busy due to the parade, and road closures should be considered when planning your day.
• Make sure you find a good spot along the route for great views of the spectacular parade

Our Scarlett Event team can arrange luxury coaches, executive fleets, VIP coaches, minibusses, or limousine services to pick your guests up from their hotel and take them to our exclusive Flower Parade.

Haven't booked your group hotel yet? Our Scarlett Event team is here to help! We work with the very best in luxury hotel group accommodations in Amsterdam, from boutique hotels to large hotel facilities.

Holding a corporate incentive party, gala dinner, or corporate event in Amsterdam? Let our Events team help organize your event - we work with the very best event venues in Amsterdam from unique event spaces to traditional Dutch venues, large meeting spaces to VIP luxury party venues available to hire in Holland. Our Amsterdam DMC events team can organize amazing locally-based entertainment, catering, decor, and transport.