Hire 3D and 4D Video Mapping

Video mapping, or projection mapping, is the process of using spatial augmented reality to turn objects into a display surface, challenging the perceptions of what is real. Objects become animated as video and light displays are used to tell a story and/or concept.

Video mapping uses everyday projectors but instead of projecting onto a flat screen the light is mapped onto any surface. Usually, video mapping displays are projected onto complex industrial landscapes such as buildings, small indoor objects or theatrical stages.

By using specialised software, three-dimensional and four-dimensional objects are spatially mapped on a virtual program, which mimics the real environment that the animation is projected on. Video mapping is typically combined with music to enhance the display and has been used as backgrounds for some of the biggest DJs and artists in the music industry.

Almost anything! From cakes to entire buildings, video mapping displays can be customised to suit the event no matter how big or small the chosen projection area is.

Popular objects to video map include buildings and cars, but as the technique progresses, more and more elaborate objects and spaces are being used as surfaces for video mapping. Some of our artists can video map guests’ faces for thrilling interactive activations at events, while others can video map onto a fine transparent net or water, taking the technology to a whole other level. 

In addition to using video mapping for car reveals and static images, dancers, magicians and acrobats have increasingly started to incorporate video mapping into their performances to create visually stunning and futuristic displays of art. Outstanding entertainment that challenges the barriers between the real world and the digital world, leaves audiences of all ages amazed and wanting more.

A brilliant take on the classical and traditional art forms of performance that is exciting, revolutionary and fantastic entertainment for any occasion.

What is so great about video mapping is that it can fit into any event due to it’s capability of being completely customisable. Video mapping is a popular choice for advertising, brand launches, live concerts, fashion shows, theatre, gaming, computing and any event that wants to tell a story through imagery and video.

There are a variety of factors to consider when hiring a video mapping service such as;

• Never have lights on the screen where the video mapping is being projected

• Ensure that air conditioning and wind machines are switched off

• Ensure that there is never any dust on the screen

• For outside projections showing the projections when it is dark is most effective

• Ensure that the projector is well covered if it rains

• If projecting onto the side of a building ensure that the surface is smooth and of the correct diameters for the graphics

Absolutely! Video mapping is renowned for its ability to turn your vision into a reality as our video mapping teams work closely with you to ensure that your vision materialised right before your very eyes.

On average it takes between 1-2 hours to set up depending on the venue and size of the show.

Video mapping projections can last anything from five minutes up to a couple of hours, it really does depend on how long you want your video mapping act to go on for. Whether it is used to shock audiences with a short but gripping and action filled animation or to project onto the side of a building to stimulate attention to that one fixed point for an extended amount of time. How long the projection lasts is up to you and will become clear once you have discussed your vision with our Entertainment Specialists.