Authentic Flower Parade

Scarlett Entertainment & Events provide team building activities and event solutions for Incentive trips to Amsterdam.
We’re a Destination Management Company covering Amsterdam, The Hague, Rotterdam and all of Holland.
We organise Team Building activities and incentive programmes for corporate groups and VIPs to Amsterdam and Holland, delivering experiences and activities that are unique to the region. 

Connected to our Authentic Flower Park, we offer a unique annual floral parade of Bollenstreek, where colourful floats are decorated with bulb flowers such as tulips, daffodils and hyacinths. Our exclusive parade is the perfect event to entertain your VIP group, offering an array of incredible sculptured Dutch blooms. The parade takes on a different theme each year, with 2016 showcasing Flowers and Fashion. These amazing floral sculptures are made using over 800 varieties of tulip amongst a variety of bulb flowers. 

Our annual Flower Parade will offer your guests a feast of beautiful colours and enticing aromas, with twenty enormous floats and thirty cars richly decorated with vibrant blooms. Millions of flowers and the work of hundreds of volunteers create the most amazing flower parade you will find. The striking floral sculptures offer an unforgettable experience for your exclusive company away day, incentive programme or group event. A spectacular event, authentic to Holland, delivering a true flavour of the region to your guests. 

It’s a great idea to combine viewing the flower parade with a trip to our Authentic Flower Park as the parade passes through the beautiful grounds. The park has seen it's 67th edition, celebrated as the ‘Golden Age’ for its theme. During the last 66 years, it has grown into a world-famous attraction.  A truly unique park, offering an unforgettable experience for your VIP group. 

Practical tips

• Practical footwear recommended for watching the parade and walking around the park
• Waterproofs highly recommended in case of wet weather
• It is a great idea to combine the viewing of the flower parade with a visit to our authentic flower park
• The roads around the area will be very busy due to the parade and road closures should be considered when planning your day.
• Make sure you find a good spot along the route to ensure good views of the spectacular parade

Our Scarlett Event team can arrange luxury coaches, executive fleets, VIP coaches, mini buses or limousine services to pick your guests up from their hotel and take them to our exclusive Flower Parade. 

Not yet booked your group hotel?  Our Scarlett Event team are here to help!  We work with the very best in luxury hotel group accommodation in Amsterdam, from Boutique hotels to large hotel facilities. 

Holding a corporate incentive party, gala dinner or corporate event in Amsterdam?  Let our Events team help organise your event- we work with the very best event venues in Amsterdam from unique event spaces to traditional Dutch venues, large meeting spaces to VIP luxury party venues available to hire in Holland.  Our Amsterdam DMC events team can organise amazing locally based entertainment, catering, decor and transport.