Ashley Dudarenok

A highly regarded expert on digital development and technology in China, Ashley is a popular choice for corporate events and a sought-after media contributor, having been interviewed by the BBC, Forbes, Bloomberg and the SCMP, among others. Ashley has had a presence on China's digital market scene since the early 2000s and is the founder of China digital consultancy ChoZan and China-focused marketing agency, Alarice. Considered to be a top marketing influence, her social media reach is huge with over 85,000 followers on LinkedIn and 23,000 on Instagram, as well as running a popular YouTube vlog that explores Chinese tech, consumers, the digital economy, digital marketing and new retail ecosystems. In addition to her immense online success, she has also written three international Amazon bestsellers and seven mini-books on Digital China. Trusted by many large brands such as Coca-Cola and Disney, she helps corporate companies, global tech firms and Fortune 500 brands, learn from China as the world's greatest and most digitised market. Ashley's impressive expertise has received endorsement from China's tech giants, including Alibaba, ByteDance, Tencent and many others. 

Keynote Topics

Customer Centricity

This keynote provides an in-depth exploration of consumer trends and customer-centric strategies in China. It explores the transformation of three consumer groups, highlighting how their behaviours have shifted and the implications of this for businesses. Ashley looks at Gen Z as an example of how a group can reshape consumer trends and the importance of continuing to meet the needs of Gen Y within this change.

Ashley looks at effective customer profile building, mapping the customer journey, establishing a brand and delivering an excellent customer experience. 

The Future of Retail

In this speech, Ashely explores the developing retail landscape and gives insights into the emerging trends, technologies, and strategies that will ultimately shape retail's future. She studies key topics such as digital transformation and experiential retail through case studies, real industry examples and her own expert analysis.

This comprehensive exploration of the future of retail provides valuable insights into digital transformation and how this can allow organisations to use technology to enhance their customer experience and sales strategies.

Technology in Action

This keynote studies the continually changing tech landscape and how staying ahead of innovative advancements is integral for businesses to thrive.

Ashley explores new technologies, their diverse applications and how this creates evolution across industries. This speech focuses on topics such as gamification mechanisms, conversational AI and other groundbreaking technologies that are expanding the customer experience and driving business success.

Chinese Leadership & Management Models

In this keynote, Ashley examines the key principles, strategies, and skills necessary for leaders to drive innovation, a positive corporate culture, navigate change, develop talent, and utilise the power of diversity. With actionable insights and practical tools, Ashley empowers business leaders to make strategic decisions, inspire teams and create a thriving corporate environment.