Ashley Dudarenok

A renowned expert in digital development and technology in China, Ashley is a favorite for corporate events and a sought-after media contributor, having been interviewed by the BBC, Forbes, Bloomberg, and the SCMP, among others. Active in China's digital market scene since the early 2000s, she founded the China digital consultancy ChoZan and the China-focused marketing agency, Alarice. As a leading marketing influencer, she has a massive social media following, with over 85,000 followers on LinkedIn and 23,000 on Instagram, plus a popular YouTube vlog on Chinese tech, consumers, the digital economy, digital marketing, and new retail ecosystems. In addition to her impressive online reach, she's authored three international Amazon bestsellers and seven mini-books on Digital China. Trusted by major brands like Coca-Cola and Disney, she assists corporate companies, global tech firms, and Fortune 500 brands in learning from China, the world's largest and most digitized market. Her expertise is endorsed by China's tech giants, including Alibaba, ByteDance, Tencent, and many others. 

Keynote Topics

Customer Centricity

This keynote offers an in-depth look at consumer trends and customer-centric strategies in China. It details the transformation of three consumer groups and how their behaviors have changed, affecting businesses. Ashley uses Gen Z as an example of how a group can reshape consumer trends and stresses the need for meeting the evolving needs of Gen Y.

Ashley delves into effective customer profile building, mapping the customer journey, establishing a brand, and delivering an excellent customer experience. 

The Future of Retail

In this keynote, Ashley examines the evolving retail landscape and provides insights into the emerging trends, technologies, and strategies set to shape retail's future. She covers topics like digital transformation and experiential retail, using case studies, real-world examples, and her own expert analysis.

This thorough exploration of the future of retail offers valuable insights into digital transformation and how organizations can leverage technology to enhance customer experience and sales strategies.

Technology in Action

This keynote discusses the constantly changing tech landscape and the importance of staying ahead of innovative advancements for business success.

Ashley examines new technologies, their wide-ranging applications, and how these advancements drive industry evolution. This speech focuses on areas such as gamification mechanisms, conversational AI, and other groundbreaking technologies that expand customer experience and boost business success.

Chinese Leadership & Management Models

In this keynote, Ashley explores the essential principles, strategies, and skills needed for leaders to drive innovation, foster a positive corporate culture, manage change, develop talent, and leverage the power of diversity. With actionable insights and practical tools, Ashley equips business leaders to make strategic decisions, inspire teams, and create a thriving corporate environment.