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James Hardy - eCommerce Speaker

James Hardy - eCommerce Speaker

An authority on retail globalisation, e-commerce and online growth strategies. A specialist in working with brands to future-proof their business
A former Head of Europe for Alibaba, he has co-founded the UK's largest Chinese e-commerce exporter, helping European brands build a market in China
James has a background in legal mergers and acquisitions; he has worked on international e-commerce strategies for multiple FTSE 250 companies
His talks detail how the largest global conglomerates can learn from start-up methodology and how smaller companies can learn from bigger brands
A worldwide thought leader, James’s expertise has appeared in The Financial Times, The Huffington Post, The Journal du Net and appeared on the BBC

James Hardy - eCommerce Speaker VIDEOS

James Hardy - eCommerce Speaker PHOTOS

Current Keynote Presentations

The future of eCommerce: Learnings from Alibaba
Find out how Alibaba’s ecosystem operates and why it has been so successful. James focuses on how Alibaba has been able to move so fast, and disrupt so many industries, even those outside of its historical core areas. This keynote includes information on the company structure, culture and approach to business value and relationships that have allowed it to become such a powerful force within China, and globally.

Ecosystems and the Future of Business
Guests will learn what business ecosystems are, giving examples from multiple verticals to illustrate the speed and success derived from such an approach. James explains why they are the future of business, and then ties this into a unified theory of business and an operating model for all businesses.

Alibaba
Discussing the Consumer-to-Business (C2B) model, on-demand development, automated decision-making, and exceptionally fast feedback loops. James delves into Alibaba’s concept of Smart Business and what this means for the impact of emerging technologies as Alibaba redefines some fundamental business concepts

Alibaba & Amazon
James discusses the radically different approaches of these two behemoths and what can be learned from each. Amazon is focused on its customers but not its suppliers, and owns most of its own capabilities. Alibaba is focused on all parties within its ecosystem and has multiple business partnerships in almost all areas it operates. Pulling the primary learnings from each, James predicts how they will fare when they compete head-to-head in countries such as India.


  • Digitalisation of Retail
  • Innovation
  • Marketing
  • E-commerce
  • Retail Globalisation