Engaging Entertainment for Trade Shows in Italy

World-class technology acts, robots, footfall drivers and more

With a highly cultural and discerning market, trade show entertainment in Italy needs to quickly grab attention with style and substance. Here at Scarlett Entertainment, we have the experience of working on 1000s of corporate events in Italy and have built a reputation for creative solutions and local knowledge. 

With a team of multilingual Entertainment Experts in Rome, we’re well placed to offer full-service packages that help you to navigate the world of exhibition stand entertainment in Italy. Exhibiting at Fiera di Milano, Fiera di Roma or Italy’s other large trade show venues? Our experts will help you book the best footfall drivers and attention-grabbing acts including world-class VR experiences, caricaturists, living statues and social sharing entertainment in Rome, Milan and throughout Italy.

We spoke to our Entertainment Manager for Italy, Giovanni Piras, to hear his top tips when booking entertainment for exhibitions in Italy: 

“Trade booth entertainment in Milan and Rome needs to immediately engage delegates and offer them something they just have to try. Immersive and sensory experiences such as VR headsets, video projections, and interactive displays are fantastic options for driving footfall as they’re impossible to walk past! Easily customised with key messages, branding, logos and more, tech entertainment is as impactful as it is exciting.”

Famed for architecture, history, art and food, entertainment options which reflects Italy’s rich heritage and culture will ensure your booth stands out in all the right ways.

Artistic roaming entertainment such as caricaturists can be offered in a range of different mediums including digital options, while giveaways can be branded with your logo for impactful and memorable entertainment. 

Living statues offer stunning visual entertainment with substance, while renowned speakers and comedians will drive footfall to your exhibit with their knowledgeable and clever performances. 

Many of our acts can be customised to include your logo, branding, colours, and briefed on key messages to land your communication with impact. 

Speak to us about your exhibition in Italy and make us your partner for delivering effective and engaging trade show entertainment. 

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CASE STUDY: All-singing All-dancing Summit

Our Italian team put together an exciting package for an Educational Summit at the MiCo Milano Congressi, Italy. Our elegant Strolling Tables elegantly roamed the venue handing out drinks and delicacies while our incredible Italian Opera singer Mauritzio would surprise crowds by suddenly breaking into song, performing soul-stirring renditions of “Hello”, “Can’t Take My Eyes of You” and “Con te Partirò”. Mauritzio was accompanied by our Football Freestyler Milan, who kick-started conversations with impressive flicks and tricks as he mixed and mingled with guests. 

Our Female Speed Painter created one bespoke piece of art performed to music using nine different canvas with lightning-fast strokes. Finally, to mark the end of the multi-day summit, our Historic Living Statues stood atop baroque pedestals to welcome guests to the final evening reception.

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Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

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Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

Grace Henley

Grace Henley

Creative Content Executive grace.h@scarlettentertainment.com 01626 572194

Creative Content Executive, Grace, is a copywriter and digital content curator with experience in B2B marketing, communications and PR. With a love for the dramatic arts, Scarlett Entertainment’s diverse roster of talent immediately caught Grace’s eye.

Since joining the team, Grace has worked across multiple departments, liaising with both artists and clients to build relationships and create memorable entertainment experiences. Grace collaborates with artists to put together impressive promotional material and creates insight-driven copy for the company’s website and social media channels.

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